International business Essay Example | Topics and Well Written Essays - 3500 words

International affair - Essay ExampleThe Indian culture is characterized by heterogeneity thus differentiating various regions according to their local anesthetic practices. It is a concern for internal firm that are keen to penetrate in this market to beginning(a) study the ethnic ramification of the realm before embarking of an entry plan that will guarantee success. The stem makes an in-depth analysis of the techniques and methodologies that selected global companies have employed to successfully penetrate the market through a cultural perspective. Various approaches have been utilized depending of the cultural ramification that each organization was aiming as well as the target market that they were out to exploit. Measures undertaken were not only aimed at leveraging from the vast Indian race but also capitalize on other benefits such as cheap labour. Relatively, aspects of art and pietism have also been examined on how they influence the penetration of new businesses in t he Indian market as well as the factors that global firms have to pin point in order to attain a competitive advantage as far as the two aspects are concerned.India is arguably one of the close pleasant investment destinations that any global firm would fancy to penetrate given the large state that will provide market for their goods as well as the cheap labour that can be exploited by the community since the country has approximately 400 million trained human resources. India is a heterogeneous society as it has a blend of different cultures all under one nation. Traditionally, the country practiced Hinduism as its fundamental religion, and all its cultural aspects were derived from that element. However, with time the situation changed and today India has a mingle of cultures starting with Hinduism, Islam, some Westernization and also traces of the British Raj can be experienced in some regions (Ferraro, 2010). ending plays a critical role in conducting business in India since for a firm to be