Operations Strategy with focus on Growth

Operations Strategy with focus on developingBriefly imbibe your understanding of the concept of Operations Strategy, its importance and its min constructs. Huge number of companies primary(prenominal)tain that doings outline is mavin of the best approaches to differentiate themselves from their competitors. Waller 5 asserted that the strategic which should relate to operations public presentation object is consequential of its operations and supply chain. Hill 4 similarly suggested that dodge include the perspective of two direction and implementation.Operation strategy is a long end point plan which is designed to achieve its want objectives 5. Chase et al. 3 claimed that operations strategy is to plan a wide and complete guidelines or approaches which is the best lose for companies long term goal. Chase et al. 3 as well mention four levels of perspective in operations strategy including learning and growth, internal, customer and financial perspective. Slack et al. 2 addressed that operations strategy is the pattern of decisions and actions that shapes the long term vision, objective and capabilities of the operation and its contri just whenion to overall strategy. Slack et al. 6 in addition point out that operations strategy should concerns four perspectives as following(1) Top spateOperation strategy is a top down reflection of what the headache wants to do.(2) Bottom upOperation strategy is a bottom up employment where operations improvements cumulatively build strategy.(3) Market requirementsOperations strategy involves translating market requirement into operations decisions.(4) Capabilities of operations imaginationsOperation strategy involves exploiting the capabilities of operations resources in chosen markets.According to above, it tail end be concluded that operations strategy which is the way in which operations resources are developed over the long term to build sustainable competitive advantage for the business concerns inves tments and developments to support the order winners and qualifiers (such as on time delivery, fibre conformance and price) for which it has both individual and cooperative responsibility.2. What do you consider to be the main operations murder objectives in the context of YoSushi? How these objectives reflect the structure and expectations of the confederacys market? How do you assess the relative importance of these objectives? fareAn operations strategy should define operations mathematical operation objectives which will adds value for customers and contributes to competitiveness by organism able to satisfy the requirements of its customers. Slack et al. 2 suggested that there are five aspects of operations capital punishment, all of which to a greater or lesser extent will affect customer satis concomitantion and business competitiveness.(1) Quality doing things cover.(2) advance doing things fast.(3) Dependability doing things on time.(4) Flexibility changing what you d o or how you do it.(5) live doing things cheaply.Chase et al. 3 also claimed that the major competitive dimensions that form the competitive position of a company include the following(1) follow cast it cheap.(2) Product graphic symbol and Reliability make it good.(3) Delivery whet make it fast.(4) Delivery dependableness deliver it when promised.(5) Coping with changes in demand change its volume.(6) Flexibility and new product introduction hurry change it.(7) Other product specific criteria support it.According to above, the main operations performance objectives in the context of YoSushi are quality( food and service), speed, flexibility and cost.(1) QualityQuality is very important king or part in the restaurant industry. According to the article, firstly, the quality of food must manage and control vey conservatively including food standards and hygiene. Secondly, the quality of service also is a vital fact which non hardly relates to the mortal to person interacti on, but also to the general cleanliness of the restaurant. In addition, in order to improve service quality, YoSushi white plague questionnaires to make both(prenominal) communication and feedback from their customers. It not only let them understand their drawbacks but also ready a way to make the customer a repeat visitor in the future.(2) SpeedWith witness to speed, food stock management is a very important part which is related to it. On one hand, if the food has sold off the belt, the same item of food will to be filled in shortly. On the other hand, if the food has not been sold off the belt in two hours, it must be discarded. To achieve the performance objective of speed not only ensure snappy of food, but also improve the restaurants service quality.(3) FlexibilityCustomers who want to see a variety of dishes displayed need some different and special menus to make them returning. Variety dishes include seasonal menus and meal promotions which can encourage customers ex pecting.(4) CostHow to make a cerebrateable rang of price for their food is also a critical object in YoSushi. According to the article, the author mentioned that there are three different level customer groups including symbols of success, urban wisdom and welfare borderline throw away been eaten in the restaurant. Because of this, how to set price of meals are a vital stretch forth in their business.There are four structure and expectations of companys market. start-off of all, to achieve the object of quality can pee a chance of customers returning. Secondly, to achieve the object of speed not only ensure fresh of food, but also improve the restaurants service quality. Thirdly, to achieve the object of flexibility could encourage customers motivation to audition special and also make them returning. Lastly, to achieve the object of cost could create much business in many different level customers. It can be concluded from above, different operations will have different vie ws of what each of the performance objectives actually means. In other words, the relative importance of four performance objectives above which can provide competitive advantages depends on how the business competes in its market.3. What do you see to be the most important dispute for the company and its director?AnswerAccording to the article, the most important challenge for the company is how to motivate the virgin category customers and how to create the best chances of this customer returning. Virgin customers who mean the heap who have not been to the restaurant before will not know how the conveyer belt trunk works and how to order different Japanese dishes.We can also see from the article that the most important challenge for the companys director is how to get adjust performance measures of the restaurants. In the article, Robin asserted that given the right set of metrics not only encourage managers performance but also servers performance distance their current role s.There are also two main reasons why the companys director should to get right performance measures. Firstly, it will bring free up cash to invest in new opening. This reason is refer to CEOs objective which is to have over 100 restaurants open at 2011.Secondly, it will keep companys leal band of lovers coming back for more. This reason is a vital strategy which make company sustainable operations.It can be concluded from above that if the company can motivate the virgin category customers and make them returning, it will bring much benefits for the company if the companys director could to get right performance measures of the restaurants, it not only bring free up cash to invest in new opening but also keep companys loyal band of lovers coming back for more in the future.4. How the identified performance objectives would touch on the companys resources and processes (quality, capacity and planning)? And what your suggestions would be to the CEO in selecting measures of performa nce to improve the restaurants position? Compare your answer with what may be the current approach and solutions of the companys management.AnswerAccording to the figure1 above, Slack et al. 1 claimed that the market requirement and the operations resource perspectives on operations strategy represent two sides of a strategic equation that all operations managers have to reconcile.According to the figure2 above, Slack et al. 2 also asserted that building operations capabilities means understanding the actual resources and processes within the operation.Different product groups require different performance objective which might related to their position. In case of YoSushi, quality and flexibility are the most important performance objective which should be measurable more carefully. First of all, food quality and service quality are a vital index related to customers satisfaction which not only improve restaurants position but also create firebrand loyalty of their customers. I n addition, the flexibility of food is also approach to attract customers successful.In order to commit my suggestion of performance measure, I will compare with another food restaurant called Burger king which is also set some performance objective to make their business excellent.(1) QualityBurger king not only proud the quality of its food but also focus more on their service quality 1. Compare with YoSushi, quality of food and service are an important points of its business.(2) Speed of serviceThis is a main different between Burger king and YoSushi. Burger king is type of fast food which is important in its speed of service, especially take away. Whereas, more customers of YoSushi choose eat in which more focus on delight the process of meal than speed.(3) FlexibilityFlexibility is another vital index in restaurant industry. both Burger king and YoSushi are attach importance to it. Variety meals can attract customers more success than same(predicate) meals.(4) CostBurger kin g is not very cheapest in the fast food market 1. As a result, how to make a reasonable rang of price which can bring more wide rang customer groups for their business is also a critical object in Burger king and YoSushi. Whilst, using raw materials more in effect and avoid excessive wastage are also a method to decrease its operation cost.5. How do you describe YoSushis position in the market and the state of their operations and performance, and how do you relate it with the operations strategy the company has adopted and implemented?AnswerAn operations strategy should identify the broad decisions that will help the operation achieve its objectives 2. In general, YoSushis position in the market and the state of their operations and performance are good. First of all, YoSushi very care about their quality of food and service because they know it is a critical fact in restaurant industry and service industry. Secondly, in order to make variety dishes, YoSushi create seasonal menus a nd meal promotions to encourage their customers returning. Thirdly, YoSushi control their food stock management very well which related to function quality. Fourthly, in order to run their business well and improve their brand visibility, YoSushi choose open restaurants in marketplace. Location selection of YoSushi is also a very vital decision in their operation strategy. Fifthly, YoSushi immunity the concept to overseas partners which makes YoSushi from small company to multinational company. Sixthly, YoSushi use questionnaire to measure restaurants performance and communicate with their customers. It not only acquires some advice from their customers, but also let them make a reasonable measure of performance. Lastly, YoSushi create a new dining experience which include informal, edge and self-paced quick service eatery.In summary, it is pass that the operations strategy of YoSushi is very successful. It not only reflects the businesss market requirements, but also achieve com panys performance objective.