Marketing Strategy For The International Business Market

When companies decide to enter the international business market they can do so via two different strategies, the multinational and global strategies. These two may seem like they are the same but in reality each strategy is very different. The multinational strategy’s main purpose is to adjust the product being offer to better appeal to the people or place to where it is being offer, while the global strategy does not make that distinction. Using the global strategy means that the same market strategy used in one country can also be used in another country without regard to the place, people or their culture. It may perhaps sound like an unreasonable strategy but when the product you must sell is standard the most important factor is cost; the global strategy succeeds in this regard. For example if I were to sell a pen here in the USA and then in South Korea the best strategy to use would be the global strategy. With this strategy the same marketing strategy used in USA can a lso apply is South Korea because the pencil is a standard product, it is not unique. By using this strategy I would also save money in market research and be able to produce at a larger scale (because I am not catering to specific needs) which would allow my product to be less costly than if I were to use the multinational strategy. As a result this cost saving technique can be passed to consumers to earn us a bigger market share in South Korea. However if I were to sell Mexican cuisine in SouthShow MoreRelatedIntroduction. Coca-Cola Is One Of The Company That Gets1482 Words   |  6 Pagesof the United States; this is a perfect example of international Marketing. The term ‘international marketing’ is not only based on marketing, but rather more building, and executing a solid marketing plan and actively looking for opportunities to expand a given business by moving to new geographic markets, finding new offerings, and products and services that would fit within your company. No doubt expanding a business to an international market can be very challenging. It is costly to implementRead MoreStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreAlternative Strategies of Managing Business1776 Words   |  7 PagesAlternative Strategies of Managing Business Alternative Strategies of Managing Business Introduction The success of any business company depends on the strategy it takes on to increase its efficiency. This is because all organizations look forward to increase their returns, and minimize their expenditures. In light of this, success in a business then depends on how successful it is in maximizing its resources, and expanding its market share. This can only be realized when alternative strategies areRead MoreInternational Marketing. Submitted By: Zeinab Amin. Submitted1484 Words   |  6 Pages International Marketing Submitted by: Zeinab Amin Submitted by: Melanie Simmons International Business Northern Alberta Institute of Technology March 12, 2017 â€Æ' Table of Contents INTRODUCTION 3 INTERNATIONAL MARKETING 4 MARKETING PLAN 5 FACTORS EFFECTING INTERNATIONAL MARKETING 6 PEST ANALYSIS 6 POLITICAL 6 ECONOMIC 7 SOCIAL 8 TECHNOLOGICAL 8 INTERNATIONAL MARKETING STRATEGIES 8 EXPORTING 9 LICENSING AND FRANCHISING 9 JOINT VENTURE 10 DIRECT INVESTMENTS 10 CONCLUSION 10 REFERENCES 12 â€Æ' INTRODUCTIONRead MoreDifferent Levels Of Market Involvement And Modes Of Entry Essay1251 Words   |  6 PagesDifferent levels of market involvement and modes of entry. In global marketing, the marketing across the national boundaries lies between the potential complexities of international marketing which precisely defines what is involved in it. 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ItRead MoreEssay on Model questions for Global Marketing1523 Words   |  7 Pagesquestions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. â€Å"The global competitor will seek to standardise his offering everywhere† (Levitt). Critically evaluate this view with specific reference to a firm’s international product/serviceRead MoreAnalysis of the Primary Models of International Marketing721 Words   |  3 PagesInternational Marketing Introduction The three primary models that international marketing is predicated on include ethnocentric, geocentric and polycentric approaches to entering, selling to and serving new markets. 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In addition, the role of an international marketer to develop marketing strat egies in a regional or global market will be discussedRead Moretopshop marketing plan1483 Words   |  6 PagesID:43228259 Business Name:Topshop   Email Address: wangyt_1002@hotmail.com    TOPSHOP Marketing Plan Prepared:  [25 Dec 2013] Table of Contents 1 Marketing Plan Summary [Please complete this page last] [The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow.  ] Introduction of Topshop Business name:  Topshop

Into The Wild Persuasive Essay - 730 Words

â€Å"Hey guys! This is the last communication you shall receive from me. I now walk out to live amongst the wild. Take care, it was great knowing you† (Qtd. In Krakauer 69). After graduating from Emory University, Christopher McCandless abandoned everything, gave his entire savings account to charity, and then hitchhiked to Alaska to live in the wild. In the novel, Into the Wild, Was McCandless justified in shunning society? McCandless was justified in shunning society because he simply wanted to find himself and be independent without any distractions from his friends or family. In the novel McCandless was trying to find himself by going out into the wilderness. In one of the secondary texts, Into the Wild, it says how there was another†¦show more content†¦In Ticknor 2). Some people are too afraid to change how they’re living, even when they don’t like it, they don’t like being confined. Especially, for a man or boy, they’re the ones tha t generally are more adventurous and bold, keeping people confined or secured doesn’t bring out their inner self and who they are. He even says in his journal he was keeping: â€Å"He was right in saying that the only certain happiness in life is to live for others†¦I have lived through much, and now I think I have found what is needed for happiness. A quiet, secluded life in the country, with the possibility of being useful to people to whom it is easy to do good, and who are not accustomed to have it done to them† (Qtd. In Ticknor 3). Which is him saying that leaving his home and going into the wild to be independent, he did find himself along with finding happiness. It also says: â€Å"Thoreau’s teaches us about the importance of having a vision, of believing in truth, whatever we call that truth, and of seeing our existence as the exploration of multiple possibilities† (Qtd. In Thoreau 4) which is probably where McCandless acquired his idea of go ing into the wild to find himself, arise from. McCandless knew there were multiple possibilities as well as different things to do in life, he wasShow MoreRelatedPersuasive Essay On Into The Wild987 Words   |  4 PagesWilderness as well as western parts of America. McCandless had a need for adventure and saw that he didn’t want the materialistic things in life. Unfortunately, four months later: Chris was found dead and extremely emaciated. People who have read Into The Wild, often wonder why a person would do such a thing like McCandless did. Many say it was for the sheer thrill and fulfillment of a desire Chris had and some say he was insane. I think Chris had a passion that became an obsession,which made him crazy.Read MoreJumbo Wild Persuasive Essay1456 Words   |  6 Pagesbuilt to bring people to an epic landscape and locals who want to keep Jumbo Wild. In making this documentary, Patagonia implements the uses of Ethos, Pathos and Logos on each opposing viewpoint to provide a stable argument; should Jumbo be developed or kept wild? ETHOS These first few images of beautiful landscapes and snowy peaks bounded by natural beauty perhaps subsequently add to the people who want to keep Jumbo Wild, and repeal the credibility of everybody who oppose it. The idea of seeingRead MoreInto The Wild Persuasive Speech Essay809 Words   |  4 Pageswill be my fellow classmates. In the format of a speech. In Into The Wild American authors define success as the completion of a goal, and failure as a result of arrogance and disillusionment as the harsh reality caused by failure. Chris McCandless succeeds in achieving his goals when surviving in the wild. He shot lots of game porcupines, squirrels and even took down a moose. McCandless had lived off of the food that the wild was providing him with and he had experienced most of what he wanted toRead MoreLanguage And Literature Courses And Ap U.s. History1281 Words   |  6 PagesI’ve always struggled to break the boundaries entangled within the composition of traditional essays. Between AP Language/Literature courses and AP U.S. History, my writing had become noticeably formulaic; I relied heavily on templates and felt awkward abandoning the traditional five paragraph essay. Although the formulaic way of writing assisted in my capability to critically recognize the difference between opinion and evidence, the patterns were not h elpful in developing my organizational skillsRead MoreAnalysis Of George Orwell s Shooting An Elephant 941 Words   |  4 PagesKylie Murphy Professor Wilson WR 122 5 February 2015 Analysis Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   George Orwell’s  Ã¢â‚¬Å"Shooting an Elephant† is a story about the experience of the narrator who was asked to shoot a wild elephant. He was a police officer who worked for British imperialists and killing the elephant would help him receive good judgement from the villagers in Burma. Orwell says that imperialism is evil and should be eliminated while others think that it is good for the public. The purpose of Orwell’s storyRead MoreLiterary Analysis of Into the Wild1669 Words   |  7 PagesLiterary Analysis of Into The Wild Imagine spending thirty days alone in a tent or a cabin in the wilderness with no technology, electricity, running water, and any form of communication. Every day you wake up to the sight of the beautiful, tall trees and the various wildlife living in the area. Most of the time, you can hear the many sounds of nature: the majestic songs of birds, the whistling in the wind, and trees rustling. But sometimes all you can hear is nothing but silence. Most of usRead MoreShould Seaworld Close? Persuasive Essay1303 Words   |  6 PagesShould SeaWorld Close? Persuasive Essay SeaWorld opened on March 15, 1959 and has been a huge visitor attraction. Ever since the Blackfish documentary was released in 2013, SeaWorld dropped sales by 50% in the year 2014. Even though SeaWorld is still in business and training the orcas, I think SeaWorld should be closed down because of the whales’ health and the risks of the trainers. Many of the orcas being held in captivity have many problems varying from dental problems, depression, and generalRead MoreTheme Themes In Lord Of The Flies716 Words   |  3 Pages Golding Theme Essay The author of the book Lord of the Flies, William Golding published this loss of innocence fiction novel post World War II. During this time, the Nazi’s were being heavily criticized by the public for supporting Hitler’s evil ways. In this allegory Golding’s central theme is depicted in this excerpt, â€Å"It was simply what seemed sensible for me to write after the war when everyone was thanking God we weren’t Nazis† (Golding). 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Lincoln free essay sample

One of the soldiers tell Lincoln of how he wishes that all men would one day be created equally enough that a black man could one day be a colonel in the army. The second scene opens with a visualization of one of Lincoln recent dreams. Abraham Mary Lincoln, who is played by Sally Field, have a discussion about this dream along with others and come to the conclusion that it is about the possibility of a new push for the proposed Thirteenth Amendment, abolishing slavery. Next we see a Cabinet meeting which turns to a discussion of the proposed ThirteenthAmendment that includes vigorous objections and other who also surprised Lincoln by saying that they will object against the plan, this causes Lincoln suspect defeat but he intends to continue onward. Chairman of the Ways Means Committee, Stevens (played by Tommy Lee Jones) hosts a meeting of Radical Republicans to discuss their position on whether or not to hold a new vote for the proposed Thirteenth Amendment and what Lincoln true intentions are. We will write a custom essay sample on Lincoln or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Amendment passes in the senate and is then scheduled for the vote of the House of Representative at the end of the month. Iris the president and his wife look for some democrats that they can have go on their side. The morning of the vote is January 31, 1 865, Stevens arrives first on the morning of the vote for the Thirteenth Amendment. The lobby is filled with a couple black people, some Radical Republican senators, Lincoln aides, the Seward lobbyists and Mary Lincoln. The roll call goes on with surprise that some people have decided to switch sides and vote for the amendment instead of against like they were suppose to. It then is announced that the 13th thirteenth amendment will be passed.The scene then cuts to Stevens going home to his black house keeper who we find out is actually his mistress. The film comes to an end with the president getting ready for a play with Congressman James Ashley and Speaker of the House Schuler Collar are with the president talking about his recent comments on the possibility of allowing blacks to vote. A performance on the stage is interrupted by the announcement that the president has been shot at another theater. The movie finally ends with a flashback to president Lincoln delivering his Second Inaugural Address.The main theme of this movie would be how it shows that ordinary men that have strong beliefs in something can sometimes find the strength to do things that can sometimes end up making a big difference in the future. According to Spielberg in this movie he conveyed that Lincoln and his peers debated about the morals of ending slavery now or ending the war now. Lincoln started gaining and losing votes. People (mostly the south) start looking at this as if African Americans are given freedom then they will most likely start wanting mo re, then women are next.

Business Management & Strategic Management-Samples for Students

Question: Discuss about the Business Management and Strategic Management. Answer: Introduction For bringing advancements and enhancements in the organization the business entity is required to Identify and decide the strategies and plans. This process of identification and management of the strategies and plan has been considered as an empirical task and is known as business management and strategic management. This process of management is required to be implemented with the organizational structure and culture so as to bring some positive changes and these changes will be proven beneficial for the business corporation in terms of growth and results. The managerial staff and top level within the organization are the authorities who are held liable for the adoption and execution of these strategies (Adewuyi and Oyejide, 2012). Bringing a hike and boost to the performance level and productivity has been considered as the main objective behind the adoption and implementation of these tactics and strategies. Scheduling, managing, monitoring, analyzing the operations within the or ganizational structure are the additional operations and functionalities which are executed within these management practices. The below-described concept has been considered as an integral approach for the entity and is also relevant and liable in effectively attaining the desired goals and objectives of the organization. A position over the rivals will be attained and the business corporation will be able to sustain easily in this competitive environment. The concept can also be termed as the set of activities or the decisions which are required to be essentially and effectively taken by the managers for deciding the outcomes of the performance and productivity of the business corporation (Aigboduwa and Oisamoje, 2013). The below-executed analysis has been concentrated on The Ritz Carlton which is a high standard or premium brand name in the sector of the hospitality industry. The below-executed report has been made focused on the analyzing the business situations and also proposi ng the new strategic choices and the business implications of the new strategy. External competitive environment for identifying opportunities and threats Competitor analysis comprises of the competitors who can be considered as the barriers or the obstacles on the track of growth and success of the business entity (Anomohanran, 2012). The below-executed analysis has been made focused on the external competitive environment of The Ritz Carlton. The competitive environment comprises of some the main competitors of the entity which are discussed as follows: Opportunities Growing business markets: The upcoming developments of the businesses and business travel dictate an opportunity for the business corporation because the independent business travelers are considered as the major driving factors of the hospitality industry. Their spending tendency is more as compared to an average traveler (Ritzcarlton 2017). Generally, while spending money if the consumers are spending others money on themselves they do not economize but will try to gain the highest value of it. Innovations as compared to the competitors: The business entity should attempt to innovate some services or products for grabbing the attention of the travelers. For instance, offering libraries etc. As mentioned in the presented case the entity has focused on the design of the hotels in the regions of China .i.e. Beijing, the brand can develop some innovations in the design which will be proven beneficial for the entity (Anthony, 2012). As presented in the case, The Ritz- Carlton Beijing brings a new level of elegance and design aesthetic to Chinas capital city, this point can be considered as an advantage for developing relations and bonds with the public in China on cultural and religious aspects and which will be considered as a big opportunity for the firm. This will aid the business corporation in stepping ahead in the intense competitive environment. Moreover, offering discount schemes and packages can also be considered as one of the strategies which can be adopted by The Rit z Carlton for sustaining in the competitive environment. Business expansion: The business corporation should focus on the business expansion and this will be considered as an opportunity which will be relevant for sustaining in the external competitive environment (Aron, 2013). For instance, the entity can try to enter some new regions and establish the markets. This will aid the organization by an increase in the market share, goodwill and brand equity etc. All these factors considered as a whole will be assisting the entity in developing a strong position in the competitive environment. Threats The biggest threat which is very much significant and is liable in affecting the productivity of the organization is the development of the competitive environment which has been faced by The Ritz Carlton in Beijing China. Grand Hyatt and Hilton Beijing are the two brand names which are the leading names in the hospitality sector and are the top competitors of The Ritz Carlton (Ciarreta and Nasirov, 2012). Fear to the travelers has become a prominent theme across the hospitality sector and the reason is the terrorist activities and the natural calamities in the region of Beijing China (Qz 2017). For instance, the creation of a terrorist threat by repressing the secessionist fervor in its western frontier has been considered as one of the biggest and upcoming threats for the travelers and which will bring a decline in the rate of the tourism in the region of Beijing. This will be considered as one of the biggest threat for The Ritz Carlton. Internal operating environment for analyzing strengths and weaknesses Strengths The business organization is a luxury brand name and offers the highest standard and lavish facilities to the travelers and tourists in Beijing and other regions of the world (Ghandi and Lin, 2014). The quality of the service has been considered as one of the biggest strengths for the business entity. The Ritz Carlton has focused on the design and structure of the hotels in Beijing which attains the entity with the attraction of a huge volume of consumers (Hiatt, Grandy and Lee, 2015). The brand offers a number of services such as a distinction of housing special feature is offered by the entity which comprises of the mezzanine floor offers guests a wedding chapel, private family salons for grooming before the ceremony and a spacious function area for hosting large private banquets etc. This can also be counted in the list of the strengths of the brand. Moreover, the grand ballroom, wood-paneled boardrooms and meeting rooms for the professional tourists are made technologically appropriate and updated (Hu and Xu, 2013). This presents the technological advancements of the brand and is the one of the strength for The Ritz Carlton. Weaknesses In general sense, it can be considered that The Ritz Carlton is a premium brand name which offers set of premium and lavish services. These services are very expensive and are un-affordable by middle-class tourists (Keil, 2014). And due to this reason, the entity lacks a major portion of consumers. Moreover, on the basis of the research conducted by the Trip Advisor, it has been analyzed that the staff is proven inefficient and in-capable in meeting the standards of the organization. The staff lacks training and is inefficient in serving the tourists (Killing, 2012). Due to this, there has been a decline in the goodwill and market share of the organization. Moreover, the Trip Advisor has also mentioned in the blogs that the consumers and face a lot of trouble during the time of renovations. The tourists who are currently present in the hotel during the time of renovation are not treated well and which is tarnishing the brand name. Consistency of strategies with mission and goals of The Ritz Carlton The below presented is the justification of the consistency of the strategies with the mission and goals of The Ritz Carlton: One of the adopted marketing strategies of the business firm is that understanding the value of the each and every employee. This means the organization considers the workforce an integral part of the organizational structure and hence it has been mentioned in the mission statement. The mission statement focuses on the employees and attempts to develop and offer a working environment where a value is given to a diverse range of staff, enhancement is brought to the quality and standard of living and also the individual ambitions are fulfilled (Mitchell, Marcel and Mitchell, 2012). The next strategy is the fulfillment of the unexpressed requirements of the consumers. As it has been clearly mentioned in the mission statement The Ritz Carlton experience invigorates the senses, instills, well-being and attempts to fulfill the wishes which are un-expressed by the tourists. Business model of The Ritz Carlton Figure 1 Business Model of the Ritz Carlton (Source- Business model canvas of the Ritz Carlton, 2017) The above pasted is the business model canvas of The Ritz Carlton which comprises of the below-mentioned components: Key partners This component has been considered as one of an integral part of the business model. The entity should make identification of the key partners as they play a crucial role in aiding and assisting the organization in business operations and functionalities (Ovadia, 2012). In case of The Ritz Carlton, the key partners are the 3rd party payment providers, the hotel owners and also the other hotel organizations etc. Key activities The key activities comprise of all the operations and the functionalities which are executed within the organizational structure of the entity. For instance, some of the core operational ties are the platform management, promotions and maintaining personal relations. Key resources The resources are the assets which are available with the organization and are utilized in the generation of revenues (Pinkse and Van den Buuse, 2012). This comprises the human resource .i.e. the staff, the premises of the hotel, financial resources, the technology used by the organization etc. Value proposition This factor comprises of bringing an enhancement in the visibility of the hotel, expanding increase in the customer base, development in the accommodation options, offering accessibility and an ease in booking facilities etc. Customer relationship This factor is also one of the key element which should be considered at priority as customers are the king of the market and a strong relation will be proven beneficial for the entity. Offering personal assistance, serving additional discounts and services to the tourists etc can be considered under this component. Channels The channels are referred to the mediums which are utilized by The Ritz Carlton for distribution and promotion of services. This can include the official websites, the advertising websites for which the entity is paying, the sales teams etc. These are the platforms or the channels which are being utilized by the business entity for making promotion and distribution of the products and the services. Customer segments The customer segment comprises of the business class professional who conducts meetings, the travelers, and the tourists. These are the main segments which aid the entity in generating the expected revenues for the firm. Cost structure The cost structure comprises of all the expenses which are incurred by the entity during all the operations and functionalities. This includes the advertising and marketing costs, salaries to the staff, logistics, legal, company registration, platform maintenance etc. Revenue streams This factor comprises of the elements which assist in the revenue generation process. For instance, the commission received from the accommodation booking, from the cab service owners etc. Employment of strategic management theories Implementation of the strategic management theories comprises of the translation of the chosen selected strategies into organizational practices for attaining strategic goals and targets. The employment of the strategic management theories has been termed as the concept of developing, utilizing, and amalgamating organizational structure which will lead to the attainment of the competitive advantage and a better productivity. The below presented is the review of the steps through which the strategic management theories are employed in The Ritz Carlton: An appropriate disbursement of the abundant resources is required to be done for operating the strategy and the associated activities. Moreover, there should be a development of some strategy supporting policies which will assist in the strategic management process. Further selection and employment of the best policies and programs should be done, which will bring constant improvements. And at last the reward system should be linked so as to accomplish the outcomes. Reflection of the role played I have been appointed as the internal consultant in The Ritz Carlton. The main function which was executed by me, as an internal consultant was to manage the people side of change by implementing the mechanisms and tools of structured change management. The core operations for the role is spreading awareness about the change management process, developing strategy and plans and enabling the other doers of the change management. These all are the role which has been played by mean internal consultant for bringing improvements and advancements in the productivity and effectiveness of the organization. Conclusion In the limelight of the above-executed analysis, it has been inferred that the strategic management and business management are the two crucial concepts for any of the business entity which is required to be managed efficiently. The Ritz Carlton is a premium and luxurious brand name in the hospitality sector. Beijing is the region which has been considered in the above-presented report and analysis over the same has been executed. The analysis comprises of the internal and the external environment to win a sustaining position in the competitive environment. Moreover, the report also includes the strategies which affect the business model of the entity. It has been observed that the strategic management and implications of the above-mentioned strategies will offer the business organization with a number of benefits. The adoption of the outlined strategies will discharge the stress and burden of the managers. The theories aids in the development of a sense of discipline which will enab le the management to divert their focus on the future growth of the organization instead of the daily routine operations Moreover the strategies also provide a framework to the various decision-making process and through which the managers will be benefited References Adewuyi, A.O. and Oyejide, T.A., 2012. Determinants of backward linkages of oil and gas industry in the Nigerian economy.Resources Policy,37(4), pp.452-460. Aigboduwa, J.E. and Oisamoje, M.D., 2013. Promoting small and medium enterprises in the Nigerian oil and gas industry.European Scientific Journal, ESJ,9(1). Anomohanran, O., 2012. Determination of greenhouse gas emission resulting from gas flaring activities in Nigeria.Energy Policy,45, pp.666-670. Anthony, R., 2012. Chinas role in the East African oil and gas sector: a new model of engagement. Aron, L., 2013.The political economy of Russian oil and gas. American Enterprise Institute for Public Policy Research. Ciarreta, A. and Nasirov, S., 2012. Development trends in the Azerbaijan oil and gas sector: Achievements and challenges.Energy Policy,40, pp.282-292. Ghandi, A. and Lin, C.Y.C., 2014. Oil and gas service contracts around the world: a review.Energy Strategy Reviews,3, pp.63-71. Hiatt, S.R., Grandy, J.B. and Lee, B.H., 2015. Organizational responses to public and private politics: An analysis of climate change activists and US oil and gas firms.Organization Science,26(6), pp.1769-1786. Hu, D. and Xu, S., 2013. Opportunity, challenges and policy choices for China on the development of shale gas.Energy Policy,60, pp.21-26. Keil, K., 2014. The Arctic: A new region of conflict? The case of oil and gas.Cooperation and Conflict,49(2), pp.162-190. Killing, P., 2012.Strategies for joint venture success (RLE international business)(Vol. 22). Routledge. Mitchell, J., Marcel, V. and Mitchell, B., 2012.What next for the oil and gas industry?. Chatham House. Ovadia, J.S., 2012. The dual nature of local content in Angola's oil and gas industry: development vs. elite accumulation.Journal of Contemporary African Studies,30(3), pp.395-417. Pinkse, J. and Van den Buuse, D., 2012. The development and commercialization of solar PV technology in the oil industry.Energy Policy,40, pp.11-20. Qz, 2017, China created a new terrorist threat by repressing secessionist favor in its western frontier, Assessed on 23rd October 2017, https://qz.com/993601/china-uyghur-terrorism/. Ritzcarlton, 2017, The history of Ritz Carlton hotel company, Assessed on 23rd October 2017, https://www.ritzcarlton.com/en/about/history.