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Saturday, December 28, 2019

Marketing Strategy For The International Business Market

When companies decide to enter the international business market they can do so via two different strategies, the multinational and global strategies. These two may seem like they are the same but in reality each strategy is very different. The multinational strategy’s main purpose is to adjust the product being offer to better appeal to the people or place to where it is being offer, while the global strategy does not make that distinction. Using the global strategy means that the same market strategy used in one country can also be used in another country without regard to the place, people or their culture. It may perhaps sound like an unreasonable strategy but when the product you must sell is standard the most important factor is cost; the global strategy succeeds in this regard. For example if I were to sell a pen here in the USA and then in South Korea the best strategy to use would be the global strategy. With this strategy the same marketing strategy used in USA can a lso apply is South Korea because the pencil is a standard product, it is not unique. By using this strategy I would also save money in market research and be able to produce at a larger scale (because I am not catering to specific needs) which would allow my product to be less costly than if I were to use the multinational strategy. As a result this cost saving technique can be passed to consumers to earn us a bigger market share in South Korea. However if I were to sell Mexican cuisine in SouthShow MoreRelatedIntroduction. Coca-Cola Is One Of The Company That Gets1482 Words   |  6 Pagesof the United States; this is a perfect example of international Marketing. 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