The Worlds Most Ethical Companies Essay Example | Topics and Well Written Essays - 1250 words - 2

The Worlds Most Ethical Companies - Essay Example It also merged with the Quaker Oats Company in 2001. Currently, the company is distributing and providing food and beverages in more than 200 countries in the World. The PepsiCo Company produces several products that gain a large market share in the market compared to other products. Their main product categories include soft drinks, snacks, side dishes, rice snacks, cereals, energy drinks, coffee drinks and breakfast bars. PepsiCo’s business success is as a result of their moral responsibility and treatment to customers, employees and the environment. The company has appropriate and perfect treatment strategies to customers and employees. In addition, it is sensitive to environmental conservation and prevention of environmental pollution (PepsiCo, 2014). First, PepsiCo Company relates well with its customers. This enhances increased sales and improved relations with the customers. The company is socially responsible and sustainable and has a sound advertising strategy with more than forty slogans and songs. These slogans and songs are keys advertising strategy that the company incorporates. Secondly, the company offers promotion to its customers. This is a good strategy of improving customer relations. Late in 2003, Pepsi joined hands with Apple computers and announced promotion that would give one hundred million songs to Pepsi consumers. These free songs were from Apple’s iTunes music store which is a digital music download provider. The promotion initiative places specific codes in one litre bottles of Pepsi, Diet Pepsi, and Sierra Mist. The winning codes get free songs in the iTunes music store. The promotion is an example of PepsiCo’s strategy of capturing young customers. PepsiCo has three Pepsi zone lounge in California, Florida and Illinois. These lounges feature plasma TVs screens, couches, video games and computer stations. Everything in the lounge is free except the Pepsi vending machine which carries a variety of Pepsi