Gourmet Foods Essay

inst each(prenominal)ation foodie bakers and sweets is the top food sell chain of Lahore. Lahore is the second largest city of Pakistan f satisfactoryd for its client aliment and amorousness for eating. epicurean is the number one brand in the foodstuff place of bakers and sweets collectable to its quality and important services. Before 1984, Mr. Nawaz Chattha was the employee of the Shezan bakers at the post of manager. composition he was doing his job, he decided to spark off his own rail line separately because he was proficient dealer, a technical relay station and maintained check and balance in ein truth branch. Mr. Nawaz Chattha started his business from one erupt let in Muslim town with bakers in 1987.After seeing the gainful result he decided to em avertk immature growth handle sweets, take out, and ice-cream and gastronome cola. In continuous success of epicurean in providing quality service and crossings for the health and happiness of either famil y, foodie withal started a family restaurant. Since the emergence of epicure bakers, it has shown volatile annual growth of more than 25% in its business. It has 1700 employees working in its all departments. It has around 95 branches and leave alone advance its c everywhereage to iodine hundred branches qualification it The Largest Bakers and Confectionaries of the city as favorously as the coun bear witness. phoner Name- gastronome Bakers & Sweets (PVT) limited. bon vivant is a private limited liability bon ton and the information regarding its shargon is as fol let outs Registered big businessman add onress 9/D Faisal townsfolk Lahore. Authorized gravid 20,000,000. Paid up Capital 50,000. chief operating officer name Ch. Muhammad Nawaz Chattha. CEO Address 9/D Faisal town Lahore. Incorporation Date January 9, 1996. Authorized Capital parcel out 200,000.Paid up Sh be Capital 500 Authorized PER hold dear 100Paid up PER hold dear 100VisionWe argon a bakery society with one finish in mind to meet the require of our customers we focus on our customers as our clients. delegating StatementTo provide delicious, wholesome parched foods without sacrificing health and considerably-being.Comp some(prenominal) ObjectivesObjectives ar the guidelines which fix toward the chosen destiny. The objectives of the foodie argon merchandising objectives which ar as chthonian 1. To induce profitable customer relationship by delivering superior value. 2. To provide such(prenominal) products those faecal matter increase targeted commercialises. 3. To be put in a depictor in the bakery and confectionary industry. 4. To provide the quality products to the target merchandise.GOURMET Logo brass Structure of foodieBusiness Portfolio of gastronomePortfolio Analysis (B.C.G. Matrix)Star epicurean lolly and other bakery Products roll in the hay under star as they concord a senior high school relative market sh are and high growth rate. They are in ma turity stage of its product life cycle.Cash Cow gourmet Cola, foodie Water and Dairy Products are Cash cow products for Gourmet as they have a low market Growth rate and a high relative market share. marvel checkerGourmet new products want modify Milk and the same for Tea as well come under Question mark. Or any other new product that Gourmet offers or is cooking to offer will come in question mark category.DogsGourmet account and Samosa Patti have a low market Growth rate and a low relative market share at that placefore, these products come under Dogs and therefore Gourmet has quit the production of these products. trade PlanningGourmet follows the company strategies which are inline with the companys goals and recommendations. It position it self as a leader in bakery products in Lahore. Before making any fancy it ciphers its impact on its current customers, milieu and competitors response. It overly considers current threats with in the market homogeneous loosing ma rket change, brand come across etc before making any designs. Gourmet focuses on all the available opportunities in market related to its business like launch on gourmet cola, milk ice-cream. at one time it decides its main objectives and issues then it move forwards to the action plan which consists of exact schedule of the entire task and their budgets. Once Gourmet closingizes its plan it implements its plan and keeps on checking its performance to control its out come. merchandising slayingAfter having a minute discussion and planning gourmet comes towards the implementation phase of their selling strategies. In implementation the companys formal organisational structure plays and important consumption. Managers non hardly focus on short consideration profits but they too consider big take in market construct objectives. On the other hand company in like manner considers its culture in implementing a plan. marketing ControlGourmet focuses on two types of mark eting controls operational and Strategic. In operational controls it checks that all the operations are in line with the current marketing strategies. Where as strategic controls focuses on long run and check the long run performance of the company. It also have an natural audit department which keeps a unappeasable checks not provided on its monetary performance but also on its procedures and controls which military force in every twenty-four hour period performance.The Marketing EnvironmentThe Companys Macro EnvironmentP.E.S.T. Analysis semipolitical meeting all the policies and working under the political stabilities Economical foc employ the income levels of targeted customers genial the social class we have targeted areTechnological accepting and using the innovations in engineering science for production Demography gourmet deals with a variety of demography. It put ups all benevolent of age groups starting from children to adults. Culture Gourmet keeps it self i n line with the topical anaesthetic culture of Lahore. It provides different products according to topical anesthetic festivals events and Religious days. discredit medium nub mediumUpper mediumLower focal ratioUpper upperThe Companys Micro EnvironmentMarket IntermediariesGourmet does not have any major market intermediaries as it produces and sale it products it self. It does contact market intermediaries for supply of new materials, and products like Coca cola, Jams, Ketchup, and Juices etc.CompetitorsIf you manner at Gourmet Foods, it is a give-up the ghost market leader but unagitated Gourmet has competitors. Nirala and Shezan bakers are the competitors of Gourmet as these are the only few stores who are catering the same market as gourmet is going. They also have well established brand name and image. They are fully equipped with latest technology and manufacturing plants, but these competitors are only targeting small segments of the market. They are not upgrading the mselves that is why in the race of capturing market they are staying do-nothing the market leader Gourmet.Suppliers local anaesthetic dairy Farms.Whole sellers.Market intermediaries. customersCustomers of Gourmet are End user of the product mostly.They buy to consume the final products and services.Customer Relationship ManagementThe Product/Market Expansion GridMarketing ObjectivesGoals and targets have to be monitored and met, competitor strategies analyzed, anticipated and exceeded. with effective use of market and marketing research an organization should be able to identify the leases and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle.Marketing StrategiesGourmet bakers choose customers oriented marketing strategies to attract customers as much as it can. Gourmet bakers follow differentiation strategy such as strategy emphasizes the product that is incomparable in the industry provides distinct advantages to the bakers . One of the prominent marketing strategy of gourmet bakers is focusing on special classes of customers like gourmet bakers is focusing on upper class, middle class as well as the lower class.Marketing carry on and Supply Chain ManagementThe gourmet sell there goods directly to the final user. Gourmet channel decisions directly effect other marketing decisions. Due to using on marketing channels it reduces the cost. Gourmet sales force and communication decisions consider upon how much persuasion, training, motivation and support its channel partner needs.Monopolistic CompetitionGourmet faces Monopolistic Competition in the market. in that respect are many buyers and sellers who trade over a range of prices rather than mavin market price. Every Seller tries to evidence its product to gain competitive advantage and to justify its price difference.BudgetingBudgeting plays an important role in any plan. If a plan is not financially feasible there is no benefit to be gained from a ll other procedures. In Budgeting process Gourmet spends 40% of its target budget on the refurbishing of the bakery. 55% of the budget is allocated in the manufacturing of its products. 5 % of the budget is allocated to promotional activities. Gourmet focuses on an affordable budgeting method.ControlControls are very crucial for the success of any project. Gourmet implements high quality controls through its agree quality management department. Gourmet uses team up based approach for new projects by using these approach tighter controls will be implemented and performance can be monitored on every step.Critical Issues policy-making instability and economic conditions of the country are immensely affecting the business field in the country. Threat of Bomb attacks in any crowded place due to Terrorism also imposes an effect which leads to change magnitude sales of the business as heap now think before advance out of their homes. Furthermore, terrorist activities are weakening th e Pakistan parsimony day by day. Such flesh of issues may impose a gloomy effect on the Gourmet business in the futureRecommendationsGourmet must(prenominal) use new technology like Information system to centralize its Database as its service and data requirement will greatly enhance it will need processes like Data ware lodgement and data mining. It can also mend its security measures by implementing security cameras Up to date scanners radio frequency bar code readers (RFIDs) will improve its departmental services efficiently and effectively. Gourmet should also work for enhancing the parking area. Gourmet should also do work for innovation in products and for the atmosphere of its stores. Gourmet Bakers have their branches only in Lahore which is the drawback of their marketing strategies.The company should also open its outlets in other major cities and spend capital on publicize the company in those cities. The company is not planning for the loyalty of its customers. Th ey should give discounts to its continuous customers in this way the customer serious-mindedness with the company will grow. Gourmet has not advertised themselves through media they should have adopted some other sources of advertisement such as banners, newspapers, TV channels to cater the market. Recently it has started its promotion on city 42.